Bringing products to life is easy when the brand itself is already vibing—and Waterloo was all fizz, flavor, and fun. This was my happy place: social ads with real personality and strategic intent.
In the world of paid social, every visual second counts. My goal? Marry storytelling and salesmanship—making each ad not just scroll-stopping, but genuinely delightful. My favorite piece? A flavor-forward animation where the sparkling water spun through its lineup while fruit elements fell and floated in perfect sync. Living proof that purposeful can still be playful.
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Key Takeaways:
- Designed high-performing animations for paid social ads with measurable engagement lifts
- Used AE Trapcode Particular for seamless fruit transitions + clean, eye-catching loops
- Built animations that matched Waterloo’s tone: quirky, bright, and joy-driven—without losing sight of brand goals
Paid Media