Unite was my creative playground for high-end beauty marketing, think luxury-level polish but with the agility of a startup. I worked directly with the marketing team to bring the brand’s story to life across digital channels. Every asset needed to do double-duty: be visually refined enough to align with UNITE’s reputation in the pro haircare space, and flexible enough to meet real-time campaign needs for their growing e-commerce presence.
I balanced motion design, static creative, and front-end web assets for seasonal campaigns, product launches, and daily engagement content. Whether we were rolling out a new collection for holiday or crafting an email sequence for a summer surge, I made sure the visuals felt elevated, cohesive, and on-brand at every touchpoint. Providing art direction at our in-house product shoots gave me the hands-on experience to produce the assets I needed for various campaigns. This allowed me to bring my knowledge and expertise for the final output into pre-production so we could get the most mileage out of every piece of content we shot.
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Key Takeaways:
- Honed my eye for clean, luxury-forward design (less is more, but it better be effective)
-  Deepened my strategy chops—using campaign performance data to A/B test, tweak, and iterate
- Produced animated paid social ads that boosted engagement, drove clicks, and built brand loyalty
- Gained my initial art direction experience for our in-house product studio shoots
