Easily the largest-scale project of my career, and yes, that’s literal. Imagine an 8-foot tall, 20-foot wide digital canvas looping animated visuals at a global tech conference. Pure creative and logistical adrenaline.
I worked with the FreshForm team to translate Teradata’s vision into a full sensory experience for their booth at one of their largest events. Our challenge? Visualize a massive global data network—then zoom in to individual users and make their journeys personal, clear, and real.
The final deliverable was a 20-minute animated loop with 10 unique user stories, styled as dynamic individual nodes inside the larger network visualization. We added live interaction flexibility for presenters to jump into use-cases on the fly so they could clearly demonstrate the strengths and nuances of the product and its UI.
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Key Takeaways:
- Created immersive, large-scale motion graphics for real-world application
- Navigated every technical spec—from text legibility and projection mapping to display constraints
- Designed content to be adaptable for live presentations at the event
- Collaborated across creative, client, and dev teams