Explainer videos might be everywhere now, but the good ones still stand out. When Evergreen wanted to show off their contactless menu feature (a tech solution born in the depth of the pandemic), they knew it had to be equal parts educational and inviting.
I led creative on a campaign that demystified QR-code-powered ordering for restaurant owners and everyday customers alike. No jargon, no confusion—just clean visuals with tech that made sense. The catch? We had to make it engaging for both clients and end users, using realistic mockups and assets that weren’t always easy to find or create. So I got scrappy. Building a miniature media library from scratch to make the entire process feel seamless and accessible, no matter your tech fluency.
The campaign delivered: a flagship explainer video and a series of bite-sized ads, optimized for multiple platforms to help drive adoption and support Evergreen’s growing client base.
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Key Takeaways:
- Resourceful asset collection + original mockup creation
- Built a multi-media storytelling approach to educate users across different tech comfort levels
- Crafted both short-form campaign ads and a long-form explainer video for full-funnel brand impact
